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Marigold Street, El Cajon

About Rio Vista

Two businesses, one door. A barbershop with one price list on the wall — a haircut is $28 — and a beauty supply counter selling the same things the barbers reach for.

Neither half is an add-on to the other. That is the whole idea.

Open seven days

Nine to seven Monday through Saturday, and ten to three on Sunday — the day most shops on this road are shut and most people are actually free.

No small print

One price, on the wall, the same for every chair. Not an upsell, not a package — what you see is what you pay.

Walk in or book

Walk-ins have always been welcome and always will be. Booking is for when you want a particular barber, or you do not want to wait.

You pick the chair

Everybody has a barber. Choose yours by name, see the times they are genuinely free, and that is who you get — at the same price as any other chair.

Buy what we used

Whatever went in your hair is on the shelf by the counter, along with clippers, blades, beard oil and braiding hair.

The neighbourhood

A shop, not a chain

Rio Vista sits in the row of storefronts on Marigold Street, under a hand-built sign with a pair of barber poles bolted to the parapet. There is no membership, no app to download, no package to buy up front and no "next available stylist".

There is a price list on the wall, a row of chairs, and a shelf of product behind the counter. Booking online just puts your name against one of the chairs before you get here.

Walk-ins welcome, seven days a week.
The short version, if you ask at the counter

Come as you are

Tell your barber what you actually want, sit down, and leave looking like yourself on a good day. That is the entire brief.

Book a chair
Book a chair